Before the rules harden,
a trusted standard for AI cinema.

AI is entering filmmaking faster than any technology before it. Making moving images will keep getting easier, and the volume of work will grow quickly. But the field now faces a more consequential question: once AI can generate content without limit, how do we judge what makes a film good?

1. What makes an excellent film in the age of AI?
2. Once AI takes part in the work, how do we evaluate originality, artistry, and human contribution?
3. Are AI scores reliable, and how do they relate to the judgment of human experts?
4. Across different cultures, are judgments of “a good film” systematically different?
5. As commercial platforms gain ever greater power over distribution and evaluation, who safeguards independence and public trust?

GAC is not another film festival, and it is not a scoring product. What we are building is the public infrastructure that AI cinema will need for decades: evaluation standards, research validation, an industry index, an international archive, and a system for recognising work and talent.

The next two to three years are the decisive window in which the rules for evaluating AI cinema — and the field's understanding of them — will be set. As the cost of generation collapses, what becomes scarce is no longer the ability to make a film, but:

1. who can judge quality credibly;
2. who can build evaluation methods that are cross-cultural, verifiable, and open to improvement;
3. who can earn the shared trust of festivals, universities, creators, industry, and the public.

If independent institutions do not take part in setting these rules now, judgments of value will increasingly be defined by commercial platforms, technology companies, or a single cultural system. GAC intends to establish an independent institution grounded in the public interest and in Humanity First — while the rules are still open.

GAC did not begin from a technology product. It began from cinema, culture, human judgment, and international collaboration. Our advantage is not a claim that one team understands every technology — it is the ability to build an independent platform that convenes the right people to work together inside a framework they can all trust.

GAC's long-term influence will not come from a single event. It will come from three kinds of capital that compound.

As a 501(c)(3) public-benefit organisation, GAC's sustainable funding will come from five sources.

Contributions are tax-deductible in the United States

GAC is now launching the first phase of its Evaluation Research, and invites a small number of founding supporters who share this mission to help build it while the rules of the field are still being written.

GAC is looking for a small group of people who genuinely believe this work matters over the long term. They may come from film, technology, academia, investment, philanthropy, media, culture, or global industry. We hope they will not simply support a project, but help establish an institution built to last.

For a small number of leaders with deep mission alignment, international perspective, governance experience, and the willingness to commit for the long term, GAC will also consider invitations into its governance and leadership — including its future board and committees.

We are still in the early years of AI cinema. But a decade from now, many of the rules governing AI creativity, the value of a film, human authorship, and the machine's part in cultural production may already have hardened into common sense.

The question that matters is: who takes part in defining them?

GAC intends to bring filmmakers, researchers, technologists, and the public into that process — rather than leaving cultural value entirely to algorithms and commercial platforms.